Hello!
I am Aleksandra, Creative Director & Brand Producer
I am Aleksandra, Creative Director & Brand Producer
DIRECTION (with Intention)
creative
I create and develop authentic brands, helping entrepreneurs & experts to transform their ideas and projects into sustainable systems. I integrate 360 vision from cross-industries, long term strategy, curated aesthetics and effective instruments.
These brands become cultural codes with particular values. Those define future of the industry, become influential in its niche and resonate with their customers.
These brands become cultural codes with particular values. Those define future of the industry, become influential in its niche and resonate with their customers.
Wellness
Luxury
Fashion
Retail
Hospitality
Lifestyle
Crypto
Startups
Tech
Beauty
Health
Sport
Wellness
Luxury
Fashion
Retail
Hospitality
Lifestyle
Crypto
Startups
Tech
Beauty
Health
Sport
Wellness
Luxury
Fashion
Retail
Hospitality
Lifestyle
Crypto
Startups
Tech
Beauty
Health
Sport
Competences & Services
We are here to help you build a brand from idea or elevate the existing digits to the next level
and to step into the new chapter of the brand. The team will deliver relevant and up-to-date solutions - with deep analysis, attention to your vision and my personal guidance.
and to step into the new chapter of the brand. The team will deliver relevant and up-to-date solutions - with deep analysis, attention to your vision and my personal guidance.
We offer a comprehensive and personalized approach in our services for entrepreneurs, small and medium-sized businesses and startups. We Individually select the team of professionals for your particular project to meet your businesses goals & objectives.
Future BRANDS are authentic ,
sustainable , and EMOTIONALLY intelligent
sustainable , and EMOTIONALLY intelligent
Collaborations
Creative Direction
Brand Management
Brand Strategy
Brand Development
Project Management
Identity
Styling
Team Building
Visual Communication
Fashion Design
Retail
Fashion Business
Production
Competences & Services
We are here to help you build a brand from idea or elevate the existing digits to the next level and to step into the new chapter of the brand. The team will deliver relevant and up-to-date solutions - with deep analysis, attention to your vision and my personal guidance.
We offer a comprehensive and personalized approach in our services for entrepreneurs, small and medium-sized businesses and startups. We Individually select
the team of professionals for your particular project
to meet your businesses goals & objectives.
the team of professionals for your particular project
to meet your businesses goals & objectives.
Future BRANDS are authentic ,
sustainable , and EMOTIONALLY intelligent
sustainable , and EMOTIONALLY intelligent
Fashion Design
Visual Communication
Team Building
Indentity
Brand Development
Brand Management
Fashion Business
Creative Direction
Styling
Project Management
Collaborations
Retail
Brand Strategy
Production
01
BRAND DEVELOPMENT
We create complete brand ecosystems that unite strategy, design, and communication. Every detail — from visual aesthetics to tone of voice — reflects the brand’s essence and amplifies its value.
From idea to reality. We curate the full process of launching your brand or product — concept, strategy, creative direction, team, and execution — until your brand confidently enters the market.
For startups, spaces, and cultural projects. We develop concepts and creative DNA that define the project’s identity and purpose.
We develop a brand growth strategy including marketing, communication and sales channels, and visual direction. Brand identity, logo, color palette, typography, and visual codes. The result is visual and conceptual integrity: a brand that
is instantly recognizable and consistent across all touchpoints.
is instantly recognizable and consistent across all touchpoints.
We develop idea into concept and clear brand platform, that become the foundation and strategy, defining the brand’s future growth. Core: mission, values, target audience, positioning, USP/UVP, and DNA.
Comprehensive Branding
Full Launch Support
Project Concept
Strategy & Identity
Brand Concept & Platform
creative
DIRECTION (that Resonates)
02
СREATIVE DIRECTION
Design Management:
Product / Interior / Packaging / Digital / Web
Curation of all design directions — from product and interior to website and digital presence. We form visual authenticity through design, materials, and brand codes. We select partners, materials, manage production processes, so your project remains consistent and authentic.
Campaigns, Special Projects, Events
Concept development, creative direction, and production for campaigns, launches, and cultural events that engage audiences and strengthen brand presence.
Creative & Art Direction
Myself as a creative director and/or partner in your project. Long-term partnership. From strategic vision to production — we refine, evolve, and elevate your brand’s expression across all touchpoints.
Visual Communication & Production
Concept development, styling, production, and post-production of photo and video campaigns. I curate the team and creative process to build visual narratives that become the language and mood of your brand.
creative
DIRECTION (that Resonates)
03
СONSULTING & PARTNERSHIPS
Personal Brand Development
Helping entrepreneurs and experts translate their story into a visual and strategic identity. Creating authentic personal brands
that inspire trust and recognition.
that inspire trust and recognition.
Collaborations & International Projects
Curating creative and commercial collaborations. Connecting brands, agencies, and producers to craft meaningful international partnerships and projects.
Consulting for Founders
Tailored sessions for brand owners — refining strategy, communication, visual identity,
and management systems to build long-term growth and creative clarity.
and management systems to build long-term growth and creative clarity.
creative
DIRECTION (that Resonates)
Brands built with strategy and authenticity have their own values, aesthetics and DNA - have a greater impact on their audience, stand out from competitors and become more sustainable. Such projects show the direction, inspire and create new lasting trends in the industry.
Projects
Concept Store - Multibrand Clothing Selection & Flower Boutique
Rebranding & new visual identity, of 2 boutiques, full services for branded material production, project management, boutique opening event management, merchandising, special projects: collaborations, partnerships, campaigns.
Premium women’s wear fashion brand
Product & Brand Development, creative direction - full cycle. Brand concept & strategy, marketing strategy, branding & identity creation. Fashion collection design, materials sourcing, production. Digital & art direction, social media design, packaging. Photoshopping, communication strategy.
Premium women’s wear fashion brand
Creative Direction & Brand Management - full cycle from brand and market analysis to integration and production. Product & Brand rethinking of the concept, fashion design, new collection launch. Digital & E-commerce consultancy, Communication, events, special projects management, collaborations.
Conceptual atelier with premium & luxury M2M services
Full-process project management. From concept creation to realisation. Brand Strategy, Interior design management, space planing, materials & equipment selection. Team onboarding.
A strong brand is a CULTURAL code — it shapes how people envision , FEEL and connect
Since 2019, I have been building brands and projects from the ground up — developing brand and marketing strategies, shaping concepts and visual systems, assembling teams, and turning ideas into real, functioning businesses. I lead rebranding projects, curate commercial space design, do events and campaigns production, and provide with full cycle of creative & art direction.
A strong brand is a CULTURAL code — it shapes how people envision , FEEL and connect
Since 2019, I have been building brands and projects from the ground up — developing brand and marketing strategies, shaping concepts and visual systems, assembling teams, and turning ideas into real, functioning businesses. I lead rebranding projects, curate commercial space design, do events and campaigns production, and provide with full cycle of creative & art direction.
My professional journey began in international hospitality and design management industry. I’ve gained experience in building & managing complex systems, projects, teams at any scale with precision and empathy. Working in fashion and creative industries became my lifestyle and refined my visual skills, developed visionary and innovative thinking. Now, I do both - strategic and creative approaches - to develop projects and brands - cultural codes with particular values. Those define future of the industry, become influential in its niche and resonate with their customers.
Personally, as a visionary and someone who simply loves life, my dream is to launch a meaningful project in Wellness & Technology — one that transforms people’s lives toward more inspiring, conscious, and healthier future that we can build only together.
My professional journey began in international hospitality and design management industry. I’ve gained experience in building & managing complex systems, projects, teams at any scale with precision and empathy. Working in fashion and creative industries became my lifestyle and refined my visual skills, developed visionary and innovative thinking. Now, I do both - strategic
and creative approaches - to develop projects
and brands - cultural codes with particular values.
Those define future of the industry, become influential
in its niche and resonate with their customers.
and creative approaches - to develop projects
and brands - cultural codes with particular values.
Those define future of the industry, become influential
in its niche and resonate with their customers.
Personally, as a visionary and someone who simply
loves life, my dream is to launch a meaningful project
in Wellness & Technology — one that transforms people’s lives toward more inspiring, conscious,
and healthier future that we can build only together.
loves life, my dream is to launch a meaningful project
in Wellness & Technology — one that transforms people’s lives toward more inspiring, conscious,
and healthier future that we can build only together.
(Education)
2012-2023
2023, (Russia, Moscow)
Mentorship program “Expert” - Development of online educational products and personal brand.
Mentorship program “Expert” - Development of online educational products and personal brand.
2021-2022 (Russia, Moscow)
Intensive course “Developing Fashion Sportswear Brand”. Fashion Factory School, Business Education School.
Intensive course “Developing Fashion Sportswear Brand”. Fashion Factory School, Business Education School.
2019-2020 (Italy, Florence)
Fashion Business & Marketing Semester. Istituto Marangoni, The School of Fashion and Art.
Fashion Business & Marketing Semester. Istituto Marangoni, The School of Fashion and Art.
2012-2015 (Switzerland, Neuchatel)
Bachelor in International Hospitality & Design Management. IHTTI, School of Hotel Management and Design.
Bachelor in International Hospitality & Design Management. IHTTI, School of Hotel Management and Design.
(Previous Experience)
2015-2025
2025, International
T-Combinator, ZarGates. Role: Business Development, partner. Business Development, partnerships management, investment relations for IT & Crypto startups. Communication & partnerships with major international funds and private investors.
T-Combinator, ZarGates. Role: Business Development, partner. Business Development, partnerships management, investment relations for IT & Crypto startups. Communication & partnerships with major international funds and private investors.
2019, Russia, Moscow
PYSH19 - founder & creative director of omen’s wear RTW & MTM fashion brand in the premium segment. Product & Brand Development, Brand Strategy, Branding. Fashion collection design, materials sourcing, production. Digital & art direction, social media design, packaging. Photoshopping, communication strategy, creative & art direction.
PYSH19 - founder & creative director of omen’s wear RTW & MTM fashion brand in the premium segment. Product & Brand Development, Brand Strategy, Branding. Fashion collection design, materials sourcing, production. Digital & art direction, social media design, packaging. Photoshopping, communication strategy, creative & art direction.
2018, Russia, Sochi
Educational Fund “Sirius”
Commercial real estate and asset management, partners communication management, executive business assistance. Built long-term partnerships with Russian largest companies.
Educational Fund “Sirius”
Commercial real estate and asset management, partners communication management, executive business assistance. Built long-term partnerships with Russian largest companies.
2014, 2016-2017, Russia, Sochi
Swissotel Resort Sochi Kamelia
Member of the Pre-opening Team & FO, executive business assistant. Created unique educational - project for kids - guests of the hotel, scholl created together with leader of innovative programs for kids. Other project management.
Swissotel Resort Sochi Kamelia
Member of the Pre-opening Team & FO, executive business assistant. Created unique educational - project for kids - guests of the hotel, scholl created together with leader of innovative programs for kids. Other project management.
2015, Iceland
ION Luxury Adventure Hotel
Concierge services, training for new employees.
ION Luxury Adventure Hotel
Concierge services, training for new employees.
(Previous Experience)
2015-2025
2025, International
T-Combinator, ZarGates.
Role: Business Development, partner. Business Development, partnerships management, investment relations for IT & Crypto startups. Communication
& partnerships with major international funds
and private investors.
T-Combinator, ZarGates.
Role: Business Development, partner. Business Development, partnerships management, investment relations for IT & Crypto startups. Communication
& partnerships with major international funds
and private investors.
2019, Russia, Moscow
PYSH19 - founder & creative director of omen’s wear RTW & MTM fashion brand in the premium segment.
Product & Brand Development, Brand Strategy, Branding. Fashion collection design, materials sourcing, production. Digital & art direction, social media design, packaging. Photoshopping, communication strategy, creative & art direction.
PYSH19 - founder & creative director of omen’s wear RTW & MTM fashion brand in the premium segment.
Product & Brand Development, Brand Strategy, Branding. Fashion collection design, materials sourcing, production. Digital & art direction, social media design, packaging. Photoshopping, communication strategy, creative & art direction.
2018, Russia, Sochi
Educational Fund “Sirius”
Commercial real estate and asset management, partners communication management, executive business assistance. Built long-term partnerships
with Russian largest companies.
Educational Fund “Sirius”
Commercial real estate and asset management, partners communication management, executive business assistance. Built long-term partnerships
with Russian largest companies.
2014, 2016-2017, Russia, Sochi
Swissotel Resort Sochi Kamelia
Member of the Pre-opening Team & FO, executive business assistant. Created unique educational - project for kids - guests of the hotel, scholl created together
with leader of innovative programs for kids. Other project management.
Swissotel Resort Sochi Kamelia
Member of the Pre-opening Team & FO, executive business assistant. Created unique educational - project for kids - guests of the hotel, scholl created together
with leader of innovative programs for kids. Other project management.
2015, Iceland
ION Luxury Adventure Hotel
Concierge services, training for new employees.
ION Luxury Adventure Hotel
Concierge services, training for new employees.
Reach out to discuss collaboration and your projects.
Privacy Policy
©Copyright 2025 Aleksandra Pyshmintceva
