AleKSandra pyshmintceva

Hello and welcome to my page
My name is aleksandra

I Offer Creative Direction for Fashion Brands and Consultancy in Luxury Business & Brand Management.

I help entrepreneurs & individuals with creating and managing brands. I can be trusted with style & aesthetics, creative ideas, effective strategies and instruments for fashion brands & business development. Considering particular goals, we will connect product, concept, marketing & communication with the consumer for inspiring results.

Intelligent, Personal & Professional

Approach to the execution of services & consultations

Be strategic, set clear goals & make it significant

Opportunities

1

These services can be delivered in the form of online or face-to-face consultations. We will be working together on each topic and task, starting with current situation analysis, then step by step creating new strategies for the brand. It might also be my personal individual work - offer for the most effective tools and instruments to develop a brand strategy based on your goals, values, vision, mission and uniqueness.

Offering Consultancy & Expertise for Fashion Brands

Situation and Market Analysis / Trends / Current Consumer;
Developing Brand Identity (Concept / DNA / Visual Identity / USP & UVP;
Target Customer / Brand Positioning / Segmentation / Price Positioning / Competitors;
Product Development / Collection (Design / Materials / Assortment / Packaging);
Marketing & Communication Strategies (Objectives / Instruments / Visual Content Strategy / Tactics);
Digital & E-commerce Strategies.
Business Development

Luxury is a necessity that begins where necessity ends

I can provide with a full service creative direction and project management for Brands in Personal Luxury Goods market. Certain opportunities listed below, Involving working with your team or outsourced.

Offering Creative Direction & Project Management for Luxury Brands

2

they need stories

So here is mine

Both in life and work I follow some principles of looking at the problem, situation from a different perspective to find thoughtful solutions for better outcomes and results. I understand the need to change and adopt fast to the new realities and tendencies, always considering your values and mission. I intent to create communication with emotion, be in a dialog, meet with creative challenges faced by luxury brands, and simply do those with a sense of beauty, style and taste.

From the young age art, fashion and style were my interests, I always payed attention to the beauty in small details and in what surrounded me. Naturally I enjoyed to develop my creative vision, experimented with my outfits and started styling photoshoots already at school. I learned how to communicate with different people, studied foreign languages, travelled and discovered the world.

After school I decided to get a higher education in International Hospitality & Design Management School in Switzerland. That’s been a whole new world for me, different nationalities, cultures, knowledge in hospitality, retail and luxury business. I’ve been working in different cities and countries in great International and Russian companies, growing as a professional in challenging industries. I’ve learned how to manage complex projects, teams, communicate and negotiate, how to think two steps in advance and be well-organised. It’s been absolutely great experience, however I imagined myself doing something else.

I felt so inspired and passionate about fashion, so I’ve launched a conceptual ready to wear brand, a modern wardrobe for women. It’s been rather challenging to develop the brand without deep knowledge of how exactly to do it, but definitely worth it. I created it following my own perception of beauty and style, using my visual skills and understanding of the customer needs, trends and hospitality background. At some point I’ve realised that was something I could do my whole life, thus I’ve started studying Fashion Business & Marketing in Italy. Now it’s not only what I love doing, but I also know how to, I have effective instruments, competences and education in related industries.

People don’t need brands, they need stories

People don’t need brands,

Projects

Creative direction & brand management.

Current situation and brand analysis, customer, positioning;
Rethinking brand concept, assortment, brand strategy;
New Collection creation A-Z, product development, communication & marketing for it, creative direction
Direction for Products and collection;
Business planning and development for the next season;
Integrating new marketing and communication strategy, rebranding (adopting exciting project);
Digital & Visual Strategy, content plan, e-commerce. New web creation;
Consultancy about communication instruments (SM, visual content, events);
Work with the team, operational management.

INSTAGRAM

anajacket.com

INSTAGRAM

Founder of a fashion RTW & MTM brand for women in the premium segment.

Developed brand identity (name, logo, style, branding), created concept, DNA,visual identity, USP - Brand strategy, positioning.
Designed collections, textiles and materials selection, managing production processes,
Producing photoshoots, styling, content creation for IG, working together with graphic designers.
Clients, fittings.

Instagram

atelierclub77.com

Full-process project management. From concept creation to realisation.

Concept creation, target customer, DNA, visual strategy, pricing strategy, services.
content plan, web-site, graphic designs (with designers)
mood-boards for interior design, space planning, materials, lightning, furniture selection, managing the refurbishment.
machinery selection
hr services - team creation, interviews, tests, check lists for the team.

Project management. Creative Direction.

Branding, naming, visual identity for the brand. 3D models, renders of the product. Work in a team with graphic designers.
Instructions for the equipment, in collaboration with professional sportsman.
Creating 2 websites, for the users and for B2B sales. Work with web-designer.
Video production, video instructions for users. Work with videographers. Work with outsourced companies for additional marketing materials.

Nastart.Pro

FEEDBACK

Daniya Vavilkina, Photographer

First of all I would like to thank you for such a professional and responsible approach to the work you do. I find it very inspiring and motivating the way you see, plan and present what we have to do and create together. Surely, I thank you for your vision, mood and attitude during the process and work.

Ekaterina Nikitina, General Director.
Hals Development, Swisshotel Resort Sochi Kamelia

Aleksandra is a very talented person, she has a unique skill of combing creative approach with very smooth organisation. She can easily solve any problem and task like a great professional does, as well as she can find best possible solutions with limited resources and in tight deadlines. She has positive attitude and communication skills. The projects we did together have been done in time, with adequate budget and absolutely fantastic results. Even thought our duties could be rather intense and complex, it has always been a pleasure working with Aleksandra.

Nastart team, Co-Founders

Aleksandra managed to create a strong concept, visual identity branding and all the marketing materials for our company and products in such a short period of time with pandemic limitations. She did a deep research of the market and of our products specifically, worked independently, made quick and efficient decisions. She found and managed a great team of professionals, as a result we have a brand identity, visual materials, web-sites, videos and other instruments to keep our customers happy.

Diana, founder of the Ana Jacket Brand

Working with Aleksandra was very effective and elevating for the company. I consider as a new chapter for the brand.
She implemented new strategies and tools on the regular basis, some of them we are still using at the moment. During our partnership we’ve launched podcasts, had offline events, organised a community, collaborated with influencers. We launched new beautiful collection Manifest created by Sasha.
Sasha is a professional with a huge baggage of knowledge to create and develop a brand.
Since we share similar values and interests we became friends, nevertheless kept working moods.

Ekaterina,
Communication with partners, clients.

Aleksandra is the true professional. I would like to emphasise that she has very responsible approach, great understanding of the product, attention to details and incredible sense of taste and Beauty.
She always has a strong vision of the result.
Sasha is very talented and beautiful person in every sense. Always a pleasure to work with her.